Screw it, we're going straight to Web 4.0: Venture capitalist Ed Sim has some great advice for would-be entrepreneurs: Stop bloviating about "Web 2.0" and start talking about things that matter: defensible barrier to entry, competitive advantage, scalability. "I am starting to get extremely tired and frustrated about every pitch that I see now where a company claims they are a Web 2.0 company and lists their principal reasons for being Web 2.0," Sim writes. "It reminds me of the mid-90s when everyone said they were an Internet company and sprinkled their pitch with wild growth expectations from Jupiter Communications. Or when everyone said they were a Java company when Java was the cool buzzword. Frankly I do not care if you are Web 2.0, Web 1.0, etc. All I care about is what your service or product does, why it is valuable to the end user, why it is uniquely different from the competition, what the barriers to entry are, and how you plan on reaching your customers and how you will ultimately make money." Sound advice. Now if only the media would take it as well.
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