Honey, where's that list of business ideas I came up with when I was loaded? If they make Alex Tew's story into a movie, the critic's blurb in the ads would read, "You'll laugh, you'll cry, you'll stand up and salute."
You'll laugh. Everyone did the first time they saw The Million Dollar Homepage, created by Tew in August with the intent of selling off the screen real estate to advertisers for a dollar a pixel in 100-pixel blocks until he made his million. What a wacky Web.
You'll cry. Usually just after hearing that Tew has made $623,800 so far, and realizing that it could just as easily have been you.
You'll stand up and salute the wonderful weirdness of capitalism when you learn that the Briton's exercise in commercial chaos has actually worked, effectively snagging click-throughs for the advertisers.
What do the pros make of this ... this thing that flies in the face of all of advertising's basic principles? A post on American Copywriter lists the steps they go through: denial, resentment, bargaining, depression, blogging.
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